Effective Date: March 14, 2024

Privacy Policy for ARIA

Your privacy matters to us. This policy outlines how we handle your data with transparency and care.

Introduction

Welcome to ARIA, the WhatsApp AI chatbot service provided by Realityrift Innovations Pvt. Ltd. ("we," "us," or "our"). We value your privacy and are committed to protecting your personal information.

Key Privacy Assurance:

  • End-to-End Encryption: We do not store or process the content of your messages (text, images, or files) as they are secured by WhatsApp’s end-to-end encryption.
  • India-Focused Compliance: This Privacy Policy applies primarily to users in India under the Digital Personal Data Protection (DPDP) Act, 2023.
  • International Users: If you are located outside India, your data may be transferred to India. We are actively working on compliance with GDPR (EU) and other applicable regulations.

Data We Collect

We collect only essential data to provide and improve ARIA.

A. Information You Provide

  • • Account Information: Your mobile phone number, name, and profile details (if voluntarily shared)
  • • User Preferences: Any settings or preferences you configure within ARIA

We DO NOT collect:

  • • The content of your messages, images, files, or chats (secured by WhatsApp encryption)
  • • Sensitive Personal Data (e.g., financial details, medical records, passwords)

B. Information Collected Automatically

  • • Device Data: Your device type, operating system, browser, language settings, and time zone
  • • Usage Data: Frequency of use, duration of sessions, and interaction metadata
  • • Log Data: IP address, timestamps, and system errors
  • • Cookies & Analytics: We may use cookies and similar technologies to enhance user experience (you can manage these through your device settings)

C. Information from Third Parties

If you log in using a third-party account (Google, Apple, etc.), we may receive:

  • • Profile Information: Name, email, profile picture (as per your privacy settings)
  • • Usage Insights: Engagement patterns and activity data

How We Use Your Data

We use your information strictly for the following purposes:

  • ✅ Service Delivery: To operate, personalize, and enhance ARIA
  • ✅ Communication: To send responses, updates, and essential notifications
  • ✅ Security & Fraud Prevention: To verify identities and prevent unauthorized access
  • ✅ Analytics & Service Improvement: To analyze trends and optimize ARIA's performance
  • ✅ Legal Compliance: To adhere to regulatory requirements

No Spam Policy: We do not send promotional messages without your explicit consent.

Data Sharing & Disclosure

Your personal data is never sold or shared for marketing. We disclose data only in these cases:

A. With Trusted Service Providers

We may share data with third-party hosting, analytics, or security providers, ensuring:

  • ✔ Confidentiality agreements are in place
  • ✔ Data is used solely for service enhancement

B. When Required by Law

We may disclose data to government authorities if:

  • ⚖ Legally mandated (court orders, regulatory compliance)
  • ⚖ To protect users, prevent fraud, or enforce legal rights

C. Business Transfers

In case of a merger, acquisition, or restructuring, your data may be transferred to a new entity with equivalent privacy safeguards.

D. With Your Explicit Consent

We never share data with external parties unless you approve it.

Data Security Measures

  • 🔒 Encryption: Data is encrypted at rest and in transit
  • 🔒 Access Controls: Only authorized personnel can access stored data
  • 🔒 Regular Audits: Security systems are periodically reviewed and updated
  • 🔒 Incident Response: A dedicated team monitors for potential breaches

Despite these measures, no system is 100% secure. If you suspect unauthorized access, contact us immediately.

Data Retention Policy

We retain your data only as long as necessary for service delivery and legal compliance:

  • 📌 Basic account details (e.g., phone number) are stored until you deactivate your ARIA account
  • 📌 Analytics data is anonymized and retained for system improvement
  • 📌 Legal retention obligations (e.g., fraud prevention) override deletion requests

Your Privacy Rights

Under Indian and international privacy laws, you have the right to:

  • ✔ Access & Correct Your Data – Request details of the data we hold
  • ✔ Delete Your Data – Ask us to remove your information
  • ✔ Withdraw Consent – Opt out of data collection (may limit functionality)
  • ✔ Restrict Processing – Control how we use your data
  • ✔ Lodge Complaints – Contact the relevant data authority if needed

To exercise these rights, email us at privacy@realityrift.co

International Data Transfers

  • 📍 Currently, all data is processed in India in compliance with the DPDP Act, 2023
  • 🌍 For international users, we are implementing additional GDPR compliance measures

Protection of Minors

  • ❌ ARIA is not intended for users under 18
  • ❌ If we discover a minor's data was collected without parental consent, we will delete it immediately

Third-Party Links & Services

ARIA may contain links to third-party services. We are not responsible for their privacy practices. Always review their policies before engaging.

Protection of Minors

  • 📌 Notified via WhatsApp or posted on our website.
  • 📌 Effective immediately upon posting.

Your continued use of ARIA constitutes acceptance of the revised policy.

Contact & Grievance Redressal

If you have questions or concerns, reach out to our Grievance Officer:

📩 Email: info@realityrift.co